You get a better sword and that number gets bigger. You get a sword, whack a demon and a number pops ups above its head. You can spend thousands of hours acquiring better and better gear which makes you more and more powerful, allowing you to take on tougher and tougher minions of hell. For those unfamiliar, "Diablo" is a game that you can practically play forever. With all that said, the biggest head-scratcher is that this all happening around a Diablo game. Sure, they definitely are in this case, but you can't say you're surprised. It's a bit tricky to be a company that goes so far to cater to its fans, and then when you don't deliver the exact thing they want - which, let's remind ourselves here, Blizzard is still definitely working on "Diablo IV" and "Diablo: Immortal" has zero bearing on that - turn around and claim that your fans are being unreasonable. Blizzard also sells "virtual tickets" for $50 which lets you watch the event live, replays of the presentations and some in-game loot which signals to your other players that you are a True Blizzard Fan. BlizzCon is, and is marketed as, an exclusive event for Blizzard announcements. Still, Blizzard isn't entirely blameless here. But the fact that Blizzard decided against acknowledging this at BlizzCon by just saying "Hey, 'Diablo IV' exists and we're working on it" is somehow a huge slap in the face to Diablo fans. The fans know that "Diablo IV" is currently under development. In some ways, it is yet another instance of fan entitlement turned sour.
To complicate matters, today, Kotaku's Jason Schreier reports that Blizzard was, initially, going to announce "Diablo IV" but decided against it at the last minute. Kotaku's Nathon Grayson did a commendable job of trying to pull together all the various threads of "Diablo: Immortal" gamer umbrage into a single story, but basically: Fans were expecting an announcement for "Diablo IV" and instead got one for a mobile-only game developed by third-party developer NetEase. This has made some fans very, very upset. It looks like, well, "Diablo III" reimagined for your phone.
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